Challenge

Expand the Coffee Coaching Club brand world to introduce a high-energy, ready-to-drink Nitro Cold Brew that stands out on retail shelves and draws coffee enthusiasts to the flagship Bern shop.

Solution

Inspired by the brew’s intense fruity notes and clean caffeine kick, I built an expressive, illustrated packaging system tailored specifically for direct-on-can tinplate printing. The illustration merges vibrant berry tones with bold graphic energy, celebrating the sharpness and contrast unique to printed aluminum. Built out secondary digital launch assets, retail display collateral, and visual guidelines to pitch the product to local stockists and fuel seasonal social campaigns.