Hey, I'm Dani
A Graphic Designer & Art Director with 4+ years of experience — I believe that some design principles deserve to be preserved; everything else? It’s my opportunity to innovate.
Hey, I'm Dani
A Graphic Designer & Art Director with 4+ years of experience — I believe that some design principles deserve to be preserved; everything else? It’s my opportunity to innovate.
Hey, I'm Dani
A Graphic Designer & Art Director with 4+ years of experience — I believe that some design principles deserve to be preserved; everything else? It’s my opportunity to innovate.
Why work with me? I believe the best brands come from true collaboration. When we work together, you're not just getting a designer, you're getting a strategic partner who takes time to understand your business, your customers, and your goals.
Services
Brand Identity
Logo Design
Brand Guidelines
Design Systems
Color & Visual Language
Packaging Design
Concept Creation
Illustration
Label Design
Die-Cutting Forms
Motion Design
Brand Animation
Social Media Motion
Kinetic Typography
Generating AI Videos
Content & Strategy
Short-Form Video
Content Direction
Art Direction
Creative Consulting
Experience
Download CV
Lead Graphic Designer
Procter & Gamble (2023-2025)
As the sole designer for Aussie (P&G) in the UK, I steered the brand’s visual direction with a heavy focus on packaging design and creative direction. My role bridged the gap between high-level aesthetics and technical reality, leading mass production print trials and collaborating closely with marketing and multi-functional teams.
Brand Designer
Coffee Couching Club (2022-2023)
During my year with Coffee Coaching Club in Bern, I took an "immersive" approach to brand building. By embedding myself directly into the startup’s daily operations, I translated their specialty coffee vision into a complete visual ecosystem—crafting everything from the brand identity and packaging to the social media.
Graphic Designer
Freelance (2020 - 2022)
Working with startups and small businesses to create strategic brand identities that help them stand out and connect with their customers. Besides branding, I designed content as a take-off visual bank for the owners to test further the markets and emancipate.
Why work with me? I believe the best brands come from true collaboration. When we work together, you're not just getting a designer, you're getting a strategic partner who takes time to understand your business, your customers, and your goals.
Services
Brand Identity
Logo Design
Brand Guidelines
Design Systems
Color & Visual Language
Packaging Design
Concept Creation
Illustration
Label Design
Die-Cutting Forms
Motion Design
Brand Animation
Social Media Motion
Kinetic Typography
Generating AI Videos
Content & Strategy
Short-Form Video
Content Direction
Art Direction
Creative Consulting
Experience
Download CV
Lead Graphic Designer
Procter & Gamble (2023-2025)
As the sole designer for Aussie (P&G) in the UK, I steered the brand’s visual direction with a heavy focus on packaging design and creative direction. My role bridged the gap between high-level aesthetics and technical reality, leading mass production print trials and collaborating closely with marketing and multi-functional teams.
Brand Designer
Coffee Couching Club (2022-2023)
During my year with Coffee Coaching Club in Bern, I took an "immersive" approach to brand building. By embedding myself directly into the startup’s daily operations, I translated their specialty coffee vision into a complete visual ecosystem—crafting everything from the brand identity and packaging to the social media.
Graphic Designer
Freelance (2020 - 2022)
Working with startups and small businesses to create strategic brand identities that help them stand out and connect with their customers. Besides branding, I designed content as a take-off visual bank for the owners to test further the markets and emancipate.
Why work with me? I believe the best brands come from true collaboration. When we work together, you're not just getting a designer, you're getting a strategic partner who takes time to understand your business, your customers, and your goals.
Services
Brand Identity
Logo Design
Brand Guidelines
Design Systems
Color & Visual Language
Packaging Design
Concept Creation
Illustration
Label Design
Die-Cutting Forms
Motion Design
Brand Animation
Social Media Motion
Kinetic Typography
Generating AI Videos
Content & Strategy
Short-Form Video
Content Direction
Art Direction
Creative Consulting
Experience
Download CV
Lead Graphic Designer
Procter & Gamble (2023-2025)
As the sole designer for Aussie (P&G) in the UK, I steered the brand’s visual direction with a heavy focus on packaging design and creative direction. My role bridged the gap between high-level aesthetics and technical reality, leading mass production print trials and collaborating closely with marketing and multi-functional teams.
Brand Designer
Coffee Couching Club (2022-2023)
During my year with Coffee Coaching Club in Bern, I took an "immersive" approach to brand building. By embedding myself directly into the startup’s daily operations, I translated their specialty coffee vision into a complete visual ecosystem—crafting everything from the brand identity and packaging to the social media.
Graphic Designer
Freelance (2020 - 2022)
Working with startups and small businesses to create strategic brand identities that help them stand out and connect with their customers. Besides branding, I designed content as a take-off visual bank for the owners to test further the markets and emancipate.
