Challenge

The new Gloss Collection needed to clearly convey its benefits, stay consistent with the existing brand packaging, and still feel fresh and exciting. It also meant strategically planning the visual system to leave room for future lines—making this one shiny enough, colloquially speaking, without outshining what comes next.

Solution

Working through iterative design reviews with leadership and strategic stakeholder alignments, I successfully steered the project to initial packaging sign-off. To safeguard visual consistency at scale, I led press checks and print trials across multiple manufacturing plants in Europe, verifying artwork fidelity and technical tolerances prior to mass production. I partnered with cross-functional teams across the UK, Sweden, and Spain, focusing our launch efforts on London with high-impact influencer campaigns, festival sponsorships, and experiential brand activations.